Uğur Alkapar
Global Media Director
Uğur Alkapar is Global Media Director at FL PR & Communications, where he leads international media relations, editorial narrative and reputation communications for brands. He studied English Language and Literature at Boğaziçi University before beginning his career in publishing as an editor and translator, contributing Turkish translations across several genres.
His experience in magazine publishing and as a columnist at Posta gave him a strong editorial understanding of news value, audience expectations and newsroom standards. Today, he applies this background to help brands bring the right story to the right journalist and context, building credible visibility and long-term reputation across markets.
How to Audit GEO Citation Share with Bing AI Performance
Use Bing AI Performance citation data without treating it as market share. This guide defines a transparent audit ratio and keeps source records, earned media and visits separate so teams can choose the next content or technical investment.
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How to Prepare a Clinical Spokesperson for International Media
Prepare health-tourism clinical spokespeople with an evidence pack, message boundaries, realistic rehearsal, privacy controls, earned-media clarity and a disciplined post-publication review that reduces promotional overreach and false certainty.
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Acibadem Earned Media Case Study: 42 Media Coverage Results
Acibadem specialists contributed to 42 coverage items between October 2025 and January 2026. This case study examines 34 publication labels, an average DR of 68 and 32 direct links while separating original stories from syndication and stating the limits of the available evidence.
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Cyber Incident First Hour: A Communications Decision Guide
The first hour of a digital service outage is the critical space between premature reassurance and damaging silence. This guide shows communications teams how to separate outage from confirmed attack, issue a useful holding statement, align legal notices and maintain trusted update channels.
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The First 72 Hours: Health Tourism Patient Communication Protocol
The first 72 hours of an international patient journey shape clarity, confidence and the next decision. This guide maps first contact, clinical routing, secure information flow, travel planning and follow-up into one practical communication protocol.
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How to Build Spokesperson Authority for AI Search and GEO
AI search authority requires more than a corporate biography. This guide connects verified expert profiles, newsroom requests, original earned media evidence, structured data and a 90-day GEO measurement framework into one maintained system.
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How to Verify Editorial Media Evidence in Health Tourism PR
A practical evidence system for separating earned editorial coverage from contributor, sponsored and wire content in health tourism PR. Verify direct URLs, page labels, originality and outcomes, with a carefully classified Acıbadem example.
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When AI Search Gets Your Brand Wrong: A Correction Playbook
What should a communications team do when ChatGPT, Perplexity or Google AI describes its brand inaccurately? This playbook covers source forensics, canonical corrections, editorial outreach, crawler access and a measurable GEO response.
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International Media Visibility for Companies from Türkiye
A practical guide for companies from Türkiye seeking media visibility in the UK, Europe, the US and other priority markets through market selection, news value, localization, spokespeople, source content and measurement.
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Furkan Lüleci x Serhat Ayan | Radio Sputnik
Furkan Lüleci, founder of FL Communications, was a guest on the “Yeni Şeyler Rehberi” (Guide to New Things) program on Radio Sputnik. He covered a wide range of topics, from health tourism branding to international media strategies.
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FL PR STUDIO | Combatting Misinformation in Healthcare Tourism
Discover Türkiye's role in health tourism and how misinformation in the British press is being combated. In this section, we discuss strategies for building trust with accurate information.
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The Paradigm of Trust and Excellence in Global Dental Tourism: A Case Study
Smile Team Turkey is a powerful brand that, with its personalized services in aesthetic dentistry, implantology, and digital smile design, is transforming Turkey into a leading destination in global dental health tourism. Thanks to a communication campaign conducted by FL PR & Communications with leading publications such as USA Today, Yahoo Finance, and NY Wire, the clinic has achieved a prestigious position in both Europe and America, recognized for its patient trust, aesthetic excellence, and ethical healthcare approach.
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The Global Benchmark for Natural Beauty and Innovative Surgery: A Case Study
Prof. Dr. Süleyman Taş stands out as one of the leading figures in global health tourism in Europe and Latin America, thanks to his scarless facelift techniques and patient-centric aesthetic vision. Through a strategic campaign conducted by FL PR & Communications in Healthcare Business Today, Meditech Today, and lifestyle publications, Dr. Taş's innovative surgical approach was established as a strong expert identity on the international stage.
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The Scientific Power Behind Global Spine Surgery
A case study of how FL PR positioned Prof. Dr Ahmet Alanay’s clinical expertise and academic leadership for international audiences through evidence-led media communications.
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At the Intersection of Healthcare and Fashion: Crafting a Global Icon
MednJoy Clinics has become a distinctive brand making a difference in the European health tourism scene with its unique approach, blending aesthetic surgery and healthcare services with art and fashion. Thanks to a communication campaign conducted by FL PR & Communications with prestigious publications such as L’Officiel Austria, The Luxe Insider, and Yahoo Finance, MednJoy's patient-centric and innovative service model has been elevated to a globally prominent position.
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The New Benchmark for Trust and Transformation in Aesthetic Medical Tourism: A Case Study
MAYCLINIK, an Istanbul-based leading health tourism clinic, offers safe and natural solutions to a global patient base across Europe and America through its high-quality services in aesthetic surgery, hair transplantation, dental treatment, and obesity surgery.
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Strategic Communications: Cementing Brand Trust in the UK Market
Esteworld is strengthening patient trust in the UK with its London office. It is increasing brand awareness on a global scale through visibility in prestigious outlets such as AP News, Yahoo Finance, and The Upcoming.
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An Innovative Leader in Global Eye Care
Dünyagöz Hospitals Group is solidifying its leadership in the international eye health arena, offering healthcare services equipped with advanced technology and innovative eye treatment solutions. Through a communication campaign led by FL PR & Communications with publications like Markets Insider, IB Times, and Marie Claire Netherlands, the brand has become a global benchmark in Western Europe and North America, distinguished by its approach rooted in aesthetics, innovation, and patient satisfaction.
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360° Aesthetic Surgery Approach: Achieving International Recognition
Dr. Yakup Işık, born in Türkiye, is a success story who stands out on the international aesthetic surgery scene with his holistic and innovative approach. He reaches his expanding patient base, starting from Ukraine, through a collaboration with FL PR & Communications, making a difference with solutions based on naturalness, precision, and high standards of care.
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Functional and Aesthetic Rhinoplasty: A New Perspective for Expanding into Europe
Dr. Hüseyin Özay offers solutions in functional and aesthetic rhinoplasty that preserve breathing function while enhancing natural facial aesthetics, through his individualized approaches. With content published in Marie Claire Netherlands, led by FL PR & Communications, Dr. Özay successfully connected with an aesthetically discerning audience in Europe, positioning his international surgical vision.
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Restoring Global Smiles: A Brand Case Study in Advanced Dentistry
Dr. Alp Koçak has become a prominent figure in international dental health tourism, combining his 29 years of dental experience with modern technology and innovative treatment methods under the brand “Our Dentist Abroad.” Having earned the trust of patients from various parts of Europe by providing high-quality services, Dr. Koçak specializes in cross-border healthcare.
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A New Quality Benchmark in Global Dental Care
DentPrime Turkey, as a prominent brand in the international health tourism sector, serves thousands of patients from all over the world with its high-quality and cost-effective dental solutions.
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A Trusted and Personalised Approach to Natural Smiles: A Case Study
DCI Dental Clinic, with its Antalya-based structure, has become a trusted and personalized healthcare destination for patients from Europe and America by combining a natural aesthetic approach with modern dentistry. Through a strategic communication campaign led by FL PR & Communications, DCI's service approach based on ethical values and its position in global health tourism were brought to the international stage with prestigious publications such as L'Officiel Austria, NY Weekly, and Ritz Herald.
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Excellence Beyond Borders in Healthcare Tourism: A Brand Case Study
CatchLife has brought Turkey's leadership in health tourism to the global stage with its all-inclusive health packages and international patient-focused approach. FL PR & Communications enhanced the brand's global recognition through strategic media efforts.
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Where Luxury, Aesthetics, and Trust Converge: A Global Dental Centre Case Study
Attelia Dental, with its Antalya-based structure, has transformed Turkey into an attractive dental tourism hub for European elites by combining aesthetic dentistry with a luxurious healthcare experience. Through a strategic campaign executed by FL PR & Communications in L’Officiel Monaco, the brand's VIP service approach, personalized smile designs, and cultural appeal were elevated to a prestigious international standing.
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