Uğur Alkapar

Uğur Alkapar is Global Media Director at FL PR & Communications, where he leads international media relations, editorial narrative and reputation communications for brands. He studied English Language and Literature at Boğaziçi University before beginning his career in publishing as an editor and translator, contributing Turkish translations across several genres.

His experience in magazine publishing and as a columnist at Posta gave him a strong editorial understanding of news value, audience expectations and newsroom standards. Today, he applies this background to help brands bring the right story to the right journalist and context, building credible visibility and long-term reputation across markets.