Strategic Communications: Cementing Brand Trust in the UK Market

Project Vision

By opening its representative office in London/Covent Garden, Esteworld aimed to increase patient trust in the UK, highlight the in-person consultation experience, and enhance the international visibility of its expertise in aesthetics and hair transplantation. FL PR & Communications supported this vision globally through strategic communication efforts.

Strategic Moves

AP-distributed press releases

"UK Representative Office Opening" The press release titled "UK Representative Office Opening" was featured in 377 different publications and a total of 408 URLs. This content provided strong visibility in key markets such as the UK, USA, Canada, and France. The news on AP News, combined with the authority of the Associated Press, conveyed the announcement of Esteworld's new office within a framework of global trust.

"Four-Day Consultation" series The press release found coverage in 236 different publications and a total of 238 URLs. Extensive reach was achieved in Asian and Middle Eastern markets, primarily the UK and USA. The content published on AP News detailed Esteworld's consultation program in London, creating a brand image that reinforced patient trust.

Special news coverage

The Upcoming UKThe special report published in The Upcoming UK highlighted Esteworld's London office through the theme of patient trust. This platform, recognized as an authority in culture, art, fashion, and health, framed aesthetics not merely as a medical service but as an experience that enhances quality of life. Thus, Esteworld's transition "from online to in-person" was conveyed in a sophisticated and trustworthy context.

Additional coverage obtained through pitching

Deadline NewsThe content published in Deadline News and News From Wales UK offered an agenda-setting approach by addressing the question of whether hair loss is seasonal or a serious problem.

This Scotland-based media outlet, with its broad readership, enabled Esteworld to convey its expertise through Dr. Burak Tuncer's expert commentary, offering an informative and reliable perspective. Thus, Esteworld positioned itself not only for its aesthetic solutions but also as a health authority that generates knowledge and awareness.

Messaging Strategy

• Trust and proximity: Facilitating patient decisions by offering in-person consultation opportunities instead of relying solely on digital channels.
  
  
• Accessible expertise: Emphasizing rapid preliminary assessment through the UK office and seamless execution of treatment plans in Turkey.
  
  
• Educational content: Positioning Esteworld as a trusted health advisor by providing scientific answers to everyday concerns like hair loss.
  

Achievements

• Visibility in a total of 613 different publications and 646 URLs via AP distributions.
  
  
• A significant increase in brand awareness, with media coverage in over 50 countries.
  
  
• Strengthening Esteworld's global perception as a reliable, modern, and patient-centric brand through the balanced use of news, lifestyle, and current content-producing channels.