strong visibility with broadcast
Media Planning and Buying
Beyond digital marketing tools, discover permanent impact and strategic media buying services for visionary partners who want to be visible in unseen places.
Trust FL PR & Communications to Manage Your Media Success
We use a number of advanced techniques to remove and suppress your negative links, while also creating and promoting positive links for your business or brand.
Constantly monitor online mentions of your brand
We intervene quickly when a negative conversation arises
We create positive links for your business
We promote positive content effectively
360° Media Planning for Your Brand Success
By conducting an in-depth evaluation of your brand’s goals, target audience, and competitive landscape, we develop the most suitable media strategy for your needs. In the health tourism sector, we recognize that the 40+ age group holds a significant share. Therefore, in cases where solely focusing on digital platforms and social media ads may be insufficient, we integrate traditional media channels into our strategy as well.
We select the most effective communication channels and create engaging, impactful content. To help you achieve your goals, we set clear KPIs and shape your media plan accordingly. Considering that magazines in the U.S. and Europe still have high circulation and outdoor advertisements reach millions daily, we strategically leverage these channels to help you connect with your target audience more effectively.
We leverage our strong industry connections to negotiate with media outlets, securing premium placements and advantageous rates to maximise the efficiency of your budget. Particularly in traditional media channels, we capture the attention of potential customers through magazine advertisements, informative content, interviews, and patient and customer stories.
We bring your media strategy to life on selected platforms, ensuring the effective launch of all placements, from advertisements to content partnerships. Through visually striking outdoor campaigns in high-traffic areas such as metro stations and bus stops, we promote your brand effectively. To maximise impact and return on investment, we continuously monitor and optimise performance.
FL Communications' Media Buying Advantage
In today's competitive market, strategic media buying is crucial for elevating your brand. Our expert team leverages deep industry connections to secure premium placements that enhance your brand's visibility and drive sustainable business growth.
Media Relations
Our strategic media relations focus on securing high-impact coverage through news, interviews, and exclusive content in top-tier publications. With our extensive expertise and global industry network, we ensure your brand gains maximum visibility and credibility in key markets.
We recognise that audiences aged 40 and above tend to place greater trust in traditional media channels. Therefore, leveraging these platforms enhances the perceived reliability and quality of your services. This approach not only strengthens your brand’s reputation but also engages your target audience effectively, positioning you as a leader in your field.
Corporate PR Consultancy
Would you like to explore your brand’s needs and opportunities?
Fill out the form to schedule a free 15-minute consultation session now.
Stories are necessary not only to attract attention but also to build connections.
Reputation is a company's most valuable and fragile asset.
Companies sell their products, but they build their reputation through public relations.
A brand's reputation is about who you communicate with and how you manage those relationships.
Public relations does not only tell stories; it also creates them.
Success is not only about doing the right things but also about promoting them creatively.
The best crisis management is good communication before the crisis.
If you don’t tell your own story, others will write it for you.