Furkan Lüleci
Founder
Furkan Lüleci is a contributor to Forbes Türkiye and the founder of FL PR & Communications. He has more than 10 years of experience in communications, media relations and brand reputation. He has been a member of the Turkish Public Relations Association (TÜHİD) since 2014.
Throughout his career, Lüleci has been involved in communications programmes for national and international brands including Microsoft, letgo and Enpara.com, which at the time operated under Finansbank. His experience spans media relations, corporate communications and brand visibility across sectors including technology, financial services, digital platforms and consumer brands.
Media and publishing have also remained an important part of his career. He currently writes for Forbes Türkiye and previously served as a columnist for Dünya Gazetesi and Posta Gazetesi, publishing commentary on communications, technology, business, consumer behaviour and digital transformation.
His latest articles, previous columns and professional work can be found via Forbes Türkiye, Dünya Gazetesi, Posta Gazetesi and his LinkedIn profile.
When Should a Customer Service Chatbot Hand Over to a Human?
A helpful chatbot needs a clear limit, a reliable human support route and promises the business can keep. This guide explains how to define its scope, transfer the right case details and test the full customer journey across languages.
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How Should Employers Disclose Pay Ranges in EU Job Ads?
A practical guide for employers recruiting in the EU: set a defensible pay range, choose the right disclosure point, remove salary-history questions and keep the candidate message consistent across the job ad, interview and written offer.
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How Readable Should GEO Content Be? A Bilingual QA Standard
Readable GEO content needs more than a good formula score. This guide sets a practical bilingual review gate for sentence length, paragraph rhythm, technical terms and human editing in Turkish and English.
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EU Cyber Resilience Act: The 24-Hour Communications Plan
Cyber Resilience Act product-security reporting starts on 11 September 2026. This guide shows technology manufacturers how to separate the 24- and 72-hour ENISA notifications from customer, partner and media communications while keeping one verified fact record.
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When Does an Executive Post Become a Corporate Statement?
When does an executive's personal social-media post carry the weight of an official company statement? This guide turns disclosure rules, evidence checks, approval routes and first-hour correction practice into a usable decision protocol for cross-border communications teams.
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How Should a Turkish Executive Prepare for International Media?
A translated message sheet is not enough for an overseas press interview. This guide gives Turkish executives a practical two-page brief covering market context, evidence cards, difficult-question rehearsal, quotation risk and the first 24 hours after the conversation.
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How AI Mode Notebooks Change GEO Measurement and Reporting
AI answers can draw from the open web, remembered user context and private notebook sources. This guide shows buyers how to separate those evidence layers, run reproducible controls and prevent a personalised answer from inflating a public GEO visibility score.
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How Google’s Site Reputation Update Changes GEO Content Buying
Google’s August 30, 2026 EEA approach changes how buyers should assess hosted third-party content for GEO. This guide audits section ownership, editorial participation, disclosure, index eligibility, AI source observations, referral, and a 30-day buying pilot.
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Do ChatGPT Ads Count as AI Citations? A Measurement Guide
A ChatGPT ad impression is not an organic recommendation or AI citation. This guide separates paid delivery, organic source selection, earned-media evidence and qualified demand with distinct tracking rules and a practical 30-day pilot.
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How to Measure ChatGPT Traffic in GA4: A GEO Attribution Plan
How should teams track ChatGPT referrals without treating sessions as the whole GEO outcome? This guide separates citations, GA4 acquisition, engagement and qualified demand, then turns them into a practical 30-day measurement plan.
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How to Preserve AI Citations During a Website Migration
A domain, CMS or URL migration can break more than organic rankings: it can interrupt source paths used in AI answers and valuable earned-media links. This guide turns redirects, canonicals, locale mapping, crawler access and a 30-day citation audit into a practical release protocol.
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AI Search Source Kit: How Brands Prepare for LLM Citation
How should brands prepare evidence for AI search and LLM citation? This guide explains the source kit model: earned media proof, expert profiles, technical access, source pages and monthly GEO measurement.
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Two Newsweek Placements in Six Weeks: The Medicana Earned Media Case
A case-led analysis of two Newsweek expert-source placements secured for Medicana in approximately six weeks. It explains the cardiology and neurology stories, the difference between earned coverage and syndication, and how third-party evidence supports GEO and LLM visibility.
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AI Crawler Log Analysis: A Practical GEO Measurement Guide
Which AI crawlers are actually reaching your site, and what does each request mean? This guide explains bot verification, robots.txt and WAF controls, a 30-day log baseline, and the GEO decisions that follow.
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Earned Media and GEO: How Brands Build Authority in AI Search
How does earned media help brands become credible sources in AI search? Using FL PR’s Newsweek source placement and Acıbadem media data, this guide explains spokesperson positioning, GEO evidence and global journalist relations.
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Why International Press Release Distribution Is Not Enough
What separates international press release distribution from genuine earned media? This buyer’s guide compares wire networks with FL PR’s direct journalist outreach using evidence from Medicana and Acıbadem campaigns. It explains which service fits each communication goal.
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Do Brands Need llms.txt? A Practical 2026 Decision Guide
llms.txt is not a requirement for AI search visibility. This guide uses official Google, OpenAI, Perplexity and IETF documentation to show when brands should publish the file, how it differs from robots.txt, and how to run a controlled 30-day test.
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Longevity Communications: A Clear PR and Trust Framework
A practical framework for healthcare brands to explain healthy ageing and longevity through verified evidence, qualified experts, international PR and measurable GEO content.
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Strengthening Global Healthcare Authority Through Strategic Communications
We supported Medicana Health Group’s international reputation through a multi-layered communications strategy combining global media relations, sports medicine, scientific expert positioning, executive thought leadership and reputation management. Quantitative outputs are presented with the methodology limits of campaign and distribution reporting.
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The Synergy of International PR and SEO: Strategic Approaches to Modern Digital Marketing
International PR communication is the art of a brand effectively communicating across different cultural contexts and languages. This approach requires the ability to understand local sensitivities, produce multilingual content, and build trust in global markets. In the example of a Turkish technology company expanding into the European market, it is critically important not just to translate the language, but also to understand the cultural dynamics of that market and develop communication strategies accordingly.
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From Türkiye to Global Markets: Strategic International PR Frameworks
Local success is merely a foundation; it doesn't guarantee international resonance. Here are the fundamental principles for how Turkish brands can craft PR strategies to build genuine trust and media authority in the UK, US, and beyond.
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The Transformative Impact of SEO on Modern PR Strategies
In the modern communication world, SEO (Search Engine Optimization) has become an integral part of traditional public relations strategies. For PR professionals, SEO is not just a technical tool, but also a strategic ally that strengthens brand visibility and reputation.
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What Is Geo-Targeted PR?
Can a health tourism brand's communication efforts from Istanbul to reach potential patients in London be the same as its strategy for potential patients in Gulf countries? The answer is clear: No. This is precisely where geo-focused PR comes into play.
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How to Build a Successful PR and SEO Strategy: A Comprehensive Blueprint
In today's digital marketing world, integrated PR and SEO strategies are key to gaining a competitive advantage. Developing a successful strategy requires a systematic approach and strategic thinking.
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