Projects on order / under construction over 24 meters
BOAT International · Global Order Book 2026International communications for yachting
We connect the maritime value emerging from Turkey with the right global circles.
International media relations, thought leadership, and reputation management for yacht builders, design studios, marinas, charter brands, and maritime ventures.
FOLDING SUCCESS IN EVERY MESSAGE · ISTANBUL · LONDON · WORLDWIDE
01Why now
Turkey does more than just build yachts
We are also building a maritime story worth telling.
The world is taking note of Turkey’s production capacity. The real opportunity lies in consistently communicating this strength through the lens of design, innovation, talent, and reputation.
2025 yacht, boat, and vessel exports
SSHİB Annual Export ReportReputation begins long before the launch and continues well after delivery.
Sources: BOAT International Global Order Book 2026 and SSHİB 2025 Annual Export Report.
02Defining moments of reputation
Every maritime brand has critical moments in its communication calendar.
New build & delivery
We translate the technical strength of a project into a clear and newsworthy story for the world of ownership.
↗Design & innovation
We bring together design language, engineering, and unique details within the right editorial context.
↗Charter & destination
We position service standards and experience not through sales pitches, but through a narrative that inspires trust.
↗Marina & operations
We approach security, service, investment, and community topics in collaboration with stakeholders.
↗Sustainability
Instead of amplifying claims, we center our focus on technical progress, data, and real impact.
↗Leadership & reputation
We make the founder and executive perspective visible and strengthen preparedness against reputation risks.
↗03The FL approach
Communication is more than just visibility
Reputation is about saying the right thing at the right moment.
We build the narrative
We don't just reveal your product; we uncover the layers of design, people, technology, and vision that make it meaningful.
We connect you with the right environment
Instead of using the same publication list for every headline, we select the right touchpoint based on editorial interest and target audience.
We sustain reputation
We focus not on a single announcement, but on continuity, quality of visibility, and disciplined, measurable communication.
04Target global media universe
Not every story lives on the same screen, under the same headline, or in the same environment.
We align your yachting narrative with the editorial rhythm of publications and your true target audience.
GLOBAL SUPERYACHT
INDUSTRY & BUILD
OWNER & LIFESTYLE
INTERNATIONAL REACH
BUSINESS & LUXURY
GLOBAL DISTRIBUTION & INTELLIGENCE
This selection represents target publications, global distribution infrastructure, and sample environments for communication planning; it does not imply partnership, endorsement, or guaranteed placement.
Who we work with
For the entire maritime ecosystem.
Expand the headings to explore recommended communication topics and media routes tailored to your sector.
Yacht builders and shipyards01↗
A yacht's story doesn't just begin on the day it hits the water. Every stage, from design decisions to delivery, is an opportunity to communicate the brand's expertise.
Communicating the process
We announce every stage—from contract to launch, and sea trials to delivery—in a timely and consistent manner.
Technical expertise
We translate engineering decisions, performance data, and material and supply choices into a clear, trustworthy narrative told through the voices of technical teams.
The shipyard's human stories
We highlight the shipyard's expertise through content that centers on the experiences of craftsmen, project managers, designers, and founders.
Media and distribution plan
We curate a selection ranging from industry publications to business and luxury lifestyle media, aligned with the project's scale, innovation, and target market.
SEO and GEO focus
Models, dimensions, project phases, technical specifications, delivery dates, and verifiable performance data ensure that content is accurately understood in search and AI responses.
Design studios and engineering teams02↗
Design communication is more than just a single visual or an award announcement. It makes the studio's perspective, the needs it addresses, and the value it adds to the project visible.
From concept to project
The starting point of the concept, the collaboration with the client, the project process, and the launch moment are all complementary parts of the same story.
The thinking behind the design
Spatial layout, lifestyle, materials, light, ergonomics, and the relationship with the sea are accompanied by photography, drawings, and expert insights in the designer's own voice.
Beyond the award
Instead of one-off announcements for awards, trade fairs, or new partnerships, we link them to regular content series that deepen the studio's expertise.
Media and distribution plan
We start with yacht design and industry media; when the story carries dimensions of lifestyle, architecture, or innovation, we also plan for culture, design, and business publications.
SEO and GEO focus
Project type, design scope, designers and partners, user needs, and visual descriptions ensure that content is found within the right context.
Marinas and destination brands03↗
A marina's reputation is not built on mooring capacity alone. Security, accessibility, service standards, team quality, and the relationship it builds with its destination collectively define this perception.
Infrastructure that inspires confidence
New docks, shore power, security systems, certifications, and accessibility investments are communicated through tangible benefits and verifiable information.
The voice of the destination
Routes, local cuisine, culture, seasonality, and crew experience are transformed into editorial content that supports the guest journey.
Moments that bring the community together
Boat shows, captain and crew meetups, local collaborations, and environmental initiatives are structured as meaningful communication opportunities that bring stakeholders together.
Media and distribution plan
Maritime and travel publications are evaluated alongside selected luxury lifestyle and business media outlets, depending on whether the marina's story focuses on investment, service, or destination.
SEO and GEO focus
The marina's location, berthing capacity, services, season, access information, and certifications are presented clearly, consistently, and up-to-date in all content.
Yacht charter and guest experience brands04↗
Yacht charter communication is less about sales pitches and more about understanding the guest's journey. Route information, service approach, crew culture, and seasonal insights are the foundation of a story that builds trust.
Content that adds value to the route
Route suggestions, seasonal notes, and destination dossiers for markets like the Mediterranean, the Caribbean, and Turkey are prepared to reach the right guest at the right time.
Making the guest experience visible
We highlight elements such as gastronomy, wellness, water sports, family travel, and crew expertise by drawing on the authentic details of the experience.
Reading the demand
Early booking trends, new routes, guest expectations, and market movements are transformed into regular industry content through the brand's expert commentary.
Media and distribution plan
We establish a relationship and distribution plan for yachting, travel, and luxury lifestyle publications that aligns with the rhythm of the route, the experience, and the target market.
SEO and GEO focus
Yacht type, route, season, guest profile, experience highlights, and booking terms are presented clearly, accurately, and up-to-date in all content.
Technology, supply, and sustainability05↗
Technology communication gains value not through "green" rhetoric, but by explaining what is being developed, how it works, and what concrete benefits it provides.
Tangible innovation
New products, first applications, test results, certifications, technical partnerships, and service networks are turned into news streams prepared with technical precision.
Make expertise visible
The expertise of founders, engineers, and operations teams is transformed into regular insights on topics such as energy transition, maintenance, efficiency, and user benefits.
Evidence-based sustainability
We support claims with methodology, measurement boundaries, benchmarks, and independent verification, avoiding vague environmental promises.
Media and distribution plan
Beyond technology and maritime publications, we match the project with relevant business and industry outlets for investment and innovation, based on real data.
SEO and GEO focus
What the technology is, how it works, where it is used, and the data that validates it form the core informational backbone of our content.
Before setting sail
Let’s plan the next wave together.
Let’s discuss your brand’s international communication roadmap, including its story, target audiences, and optimal timing.
Request a meeting ↗FL YACHTING · ULUSLARARASI İLETİŞİM
Denizcilik değerini doğru çevrelerle buluşturuyoruz.
Yat üreticileri, tersaneler, tasarım stüdyoları, marinalar ve charter markaları için uluslararası medya ilişkileri, liderlik iletişimi ve itibar yönetimi.
01 · NEDEN ŞİMDİ
Türkiye’nin üretim gücü, küresel bir itibar fırsatı.
Dünya Türkiye’deki üretim kapasitesini görüyor. Asıl fırsat; bu gücü tasarım, inovasyon, insan ve doğrulanabilir kanıt ekseninde tutarlı biçimde anlatmakta.
24 metre üzeri sipariş ve inşa projesi
BOAT International · Global Order Book 20262025 yat, tekne ve bot ihracatı
GYHİB yıllık ihracat raporuİtibar, suya inişten önce başlar; teslimattan sonra da sürer.
Kaynaklar: BOAT International Global Order Book 2026 ve GYHİB 2025 Yıllık İhracat Raporu.
02 · İLETİŞİM TAKVİMİ
Denizcilik markalarını görünür kılan altı kritik an.
Her başlığı aynı duyuru kalıbına sokmak yerine, haber değerini ve hedef çevreyi o ana göre kurarız.
01
Yeni inşa ve teslimat
Teknik gücü; sahiplik dünyası için anlaşılır ve haber değeri taşıyan bir anlatıya dönüştürürüz.
02
Tasarım ve inovasyon
Tasarım dilini, mühendisliği ve özgün detayları doğru editoryal bağlamla buluştururuz.
03
Charter ve destinasyon
Deneyimi satış cümleleriyle değil, güven uyandıran gerçek ayrıntılarla konumlarız.
04
Marina ve operasyon
Güvenlik, hizmet, yatırım ve topluluk başlıklarını paydaşlarıyla birlikte düşünürüz.
05
Sürdürülebilirlik
İddiaları çoğaltmak yerine teknik ilerlemeyi, veriyi ve gerçek etkiyi merkeze alırız.
06
Liderlik ve itibar
Kurucu ve yönetici bakışını görünür kılar, itibar risklerine karşı hazırlığı güçlendiririz.
03 · FL YAKLAŞIMI
İletişim, görünürlükten fazlasıdır.
Görünürlük bir an; itibar ise tutarlılıktır.
01
Anlatıyı kurarız
Ürünü değil; onu anlamlı kılan tasarım, insan, teknoloji ve vizyon katmanlarını açığa çıkarırız.
02
Doğru çevreyle buluştururuz
Her başlık için aynı listeyi değil, editoryal ilgi ve hedef kitle bakımından doğru teması seçeriz.
03
İtibarı sürdürürüz
Tek bir duyuruya değil; devamlılığa, görünürlük kalitesine ve ölçülebilir iletişim disiplinine odaklanırız.
04 · HEDEF MEDYA ÇEVRELERİ
Her hikâye doğru editoryal çevrede anlam kazanır.
Yatçılık anlatınızı, yayınların gerçek editoryal ritmi ve hedef kitlenizle eşleştiririz.
Global superyacht
BOAT International · SuperyachtNews · SuperYacht Times
Industry and build
IBI · Dockwalk · The Triton
Owner and lifestyle
Yachting · Power & Motoryacht · Robb Report
International reach
Yachting World · Yacht Style · Luxury London
Business and intelligence
Forbes · CisionOne · Notified
Bu seçki örnek hedef medya çevrelerini ve dağıtım altyapısını gösterir; iş ortaklığı, onay veya yayın garantisi anlamına gelmez.
05 · KİMİNLE ÇALIŞIYORUZ
Denizcilik ekosisteminin farklı ihtiyaçları için.
Sektörünüzü seçin; iletişim odağını ve anlatı rotasını inceleyin.
Yat üreticileri ve tersaneler01
Bir yatın hikâyesi yalnızca denize indiği gün başlamaz. Tasarım kararlarından teslimata uzanan her aşama, markanın uzmanlığını görünür kılacak bir iletişim fırsatıdır.
- Lansman ve teslimat iletişimi
- Teknik birikim ve mühendislik anlatısı
- Yönetici ve ekip görünürlüğü
Tasarım stüdyoları ve mühendislik ekipleri02
Stüdyonun bakışını, çözdüğü ihtiyaçları ve projeye kattığı değeri; tasarımın arkasındaki düşünceyle görünür kılarız.
- Konsept ve proje hikâyesi
- Tasarımcı görüşleri ve görsel anlatı
- Ödül ve uluslararası görünürlük
Marinalar ve destinasyon markaları03
Güvenlik, erişim, hizmet standardı, ekip kalitesi ve destinasyonla kurulan ilişkiyi tek bir güven anlatısında birleştiririz.
- Yatırım ve altyapı iletişimi
- Destinasyon ve sezon içerikleri
- Topluluk ve paydaş ilişkileri
Yat kiralama ve misafir deneyimi markaları04
Rota bilgisi, hizmet yaklaşımı, mürettebat kültürü ve sezon içgörüsünü satış söyleminden uzak, güven veren bir hikâyeye dönüştürürüz.
- Rota ve destinasyon dosyaları
- Misafir deneyimi anlatısı
- Pazar ve talep içgörüleri
Teknoloji, tedarik ve sürdürülebilirlik05
Teknolojiyi neyin geliştirildiği, nasıl çalıştığı ve hangi somut faydayı sağladığı üzerinden kanıta dayalı biçimde anlatırız.
- Ürün ve inovasyon iletişimi
- Mühendis ve kurucu uzmanlığı
- Doğrulanabilir sürdürülebilirlik
ROTAYI BİRLİKTE ÇİZELİM
Bir sonraki iletişim rotasını birlikte planlayalım.
Markanızın uluslararası iletişim haritasını; hikâyesi, hedef çevreleri ve doğru zamanlamasıyla konuşalım.