Strengthening Brand Authority on the Global Healthcare Stage: A Case Study

Project Vision

With a strong position in the international healthcare sector, Ekol International Hospitalscontinues to grow globally with its innovative healthcare services and comprehensive treatment options. FL PR & Communications , we developed a comprehensive communication strategy to further strengthen Ekol Hospitals' global reputation and increase its worldwide recognition.

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_{Image: Yahoo Finance coverage as part of the project led by FL PR and Communications}

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In this context, we positioned Salih Baz, the founder of Ekol Hospitals, as a spokesperson in the research titled "Trillion-Dollar Opportunities in Global Health Tourism," and published a press release that reached 315 media outlets and 3 million potential readers in the international arena. Thus, we conducted a strategic media campaign that reinforced its pioneering identity in health tourism

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‍Strategic Moves

Strong Media Positioning in Health Technologies

To increase global awareness of health technologies and medical innovations, Health Tech World we secured visibility in leading industry media outlets such as.

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‍_{Image: Health Tech World coverage as part of the project led by FL PR and Communications}

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During this process, the exclusive interview conducted with experienced journalist Stephanie Price, was a significant step in conveying Ekol International Hospitals' innovative approach in health technologies to international audiences.

Powerful Connections in Health and Lifestyle Media

Thanks to FL PR & Communications' strong media relations and advanced strategies, Fox Interviewer, Daily Scanner, Digital Journal and Psychreg , we secured exclusive news coverage in reputable health and lifestyle publications such as these. This allowed Ekol International Hospitals' patient-centric healthcare services, innovative treatment methods, and leadership in international health tourism to be highlighted.

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_{Image: Psychreg coverage as part of the project led by FL PR and Communications}

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In conjunction with these media activities, Ekol Hospitals' a strong media strategy that enabled direct reach to an international patient base we created.

Major Achievements

• Reached 3 million potential readers through 315 international media publications.
• Strengthening its authoritative position in health technologies through an exclusive interview feature in Health Tech World.
• Increasing global recognition by being featured on prestigious platforms such as Fox Interviewer, Daily Scanner, Digital Journal, and Psychreg.
• Positioning Ekol International Hospitals as a benchmark in international health tourism.

FL PR & Communications, continues to make a difference in health communication through strategic media efforts that support Ekol International Hospitals in becoming a stronger global healthcare brand. We are proud to lead Ekol Hospitals' rise in the international healthcare sector.

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