Podcasts

In the digital age, success is no longer measured solely by delivering a powerful product or service. The true power of a brand is revealed by when and how algorithms recommend you. Google searches, YouTube videos, Spotify podcast lists or LinkedIn streams... The first answers that come up in front of people determine who actually enters the “league of digital champions”.

Put aside all the rules you know in the world of public relations (PR). Founded for many years on “managing perception,” “telling stories,” and “building media relationships,” this discipline has undergone a profound and quiet revolution in the last few years. The name of this revolution: Artificial Intelligence.