The New Blueprint for Global Success in Healthcare Tourism: A Case Study

Project Vision

Istanbul-based Erdem Hospital, a prominent brand with a patient network from over 83 countries, known for its focus on healthcare technologies and patient satisfaction. FL PR & Communications , we developed a robust media communication strategy to enhance Erdem Hospital's global recognition and position it as a leading brand in health tourism.

With this strategy, we achieved over 500M+ media visibility across 7 publishing platforms in 5 different regions. We ensured the brand became a prominent healthcare player not only in Turkey but also on the global stage.

Strategic Moves

United States: Strong Visibility, Strong Perception

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_{Image: USA Today coverage as part of the project led by FL PR and Communications}

As one of the world's most influential media platforms, USA Todayfeatured content highlighting Erdem Hospital's compassionate service approach and advanced technology. With over 100 million monthly visitors, significant visibility was gained in the US market. This effort, supported by digital campaigns, created a multi-channel media impact.

United Kingdom: Announcing the Leadership Vision

_{Image: IB Times UK coverage as part of the project led by FL PR and Communications}‍

IB Times UK’s content, Chairman of the Board Mehmet Emin Külünk’s leadership and the hospital's compliance with international health standards were highlighted. This visibility allowed the brand to stand out as one of the prestigious healthcare players in the UK market.

Middle East Market: Growth Focused on Technology and Patient Experience

_{Image: Khaleej Times coverage as part of the project led by FL PR and Communications}

To capitalize on the high demand in the health and aesthetics sector, Khaleej Times’s published content introduced the hospital's technological infrastructure and patient-centric approach to the regional target audience.

Press Release: High Digital Impact

The press release, prepared to increase global reach, Yahoo News was distributed via . Thanks to Yahoo’s power, reaching billions of page views, digital visibility was significantly increased.

_{Image: Yahoo Finance coverage as part of the project led by FL PR and Communications}

Lifestyle and Magazine Publications: Connecting Health with Lifestyle

With our communication approach that appeals to modern lifestyles, we positioned Erdem Hospital not only for medical services but also with a focus on aesthetics and wellness:

• Muscle & Fitness: Style-focused hair solutions.
• OK Magazine: Aesthetic transformation stories.
• Marie Claire: Beauty and health travel content.

Results and Success

• 500M+ media visibility
• Featured in 7 prestigious publications and positioned in 5 different markets
• Increase in international patient applications and a global leap in brand awareness

FL PR & Communications, by strategically partnering in Erdem Hospital's international success journey, elevated the brand to its rightful place in the global health tourism arena. This success story was written with the right media moves and strong leadership.