Polished UK English Title The Scientific Powerhouse Behind Global Spine Surgery: A Case Study

Project Vision

Recognized internationally for his innovative approaches and academic leadership in spinal surgery, Prof. Dr. Ahmet Alanayholds a globally respected position for both clinical excellence and scientific productivity. With the establishment of the Spine Health Center at Acıbadem Maslak Hospital and his faculty position at Acıbadem University, he simultaneously implements both an academic and patient-centric vision.

FL PR & Communications , we conducted strategic media campaigns to share Prof. Dr. Alanay's scientific knowledge, global health vision, and clinical achievements with the international public.

Strategic Moves

In our international promotion strategy, we highlighted Prof. Dr. Alanay's groundbreaking surgical techniques and clinical leadership in the field of spinal deformities.

_{Image: IB Times UK coverage as part of the project led by FL PR and Communications}

‍IB Times UKThe special content published in the IB Times UK detailed Prof. Dr. Alanay's pioneering role in Vertebral Body Tethering surgery in Europe, his patient-centered treatment philosophy, and his scientific approach. This publication helped him become synonymous with clinical success and academic prestige within the medical community in the UK.

_{Image: Khaleej Times coverage as part of the project led by FL PR and Communications}

Furthermore, Khaleej Timesthe content published in the Khaleej Times discussed Prof. Dr. Alanay's safe and advanced technological methods in spinal surgery from the perspective of patient trust and medical tourism in the Middle East. This content not only increased regional patient traffic but also expanded Prof. Dr. Alanay's global sphere of influence.

Achievements

• Khaleej Times and IB Times UK visibility in high-profile publications such as
• TÜBİTAK 2024 Science Award reinforcement of academic leadership with
• in European and Middle Eastern markets increase in patient referrals in the field of spinal surgery
• Vertebral Body Tethering positioning as a representative of global medical innovation through the method of

FL PR & Communications, is proud to take an active role in this strategic communication process carried out to promote Prof. Dr. Ahmet Alanay's scientific and clinical impact in the field of spinal health globally.