Turkeyana Clinic: A Brand Bringing the Luxury Healthcare Experience to the Global Stage

Project Vision

Combining aesthetic surgery and beauty services with a sense of luxury, Turkeyana Clinicbased in Istanbul aims to secure a unique position in the global health tourism arena. At FL PR & Communications, we developed a multi-layered and goal-oriented communication strategy to elevate the brand’s international recognition and establish its presence as one of the leading players in the luxury health tourism segment.

Through this strategy, Turkeyana Clinic not only increased its visibility across prestigious media platforms but also shared its vision of transformation in health and beauty with a global audience. As a result, the clinic achieved over 450 million media impressions and became an international point of reference in the field of luxury healthcare services.

Strategic Initiatives

U.S. Market: Positioning as a Pioneer in Luxury Healthcare Services

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^{Photo: Washington Times feature as part of the project led by FL PR and Communications}

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Through features in prestigious publications such as Benzinga and Washington Times, Turkeyana Clinic’s luxury approach to aesthetic surgery and beauty services was highlighted. This visibility marked a significant step in reaching a high-end patient audience.

Building Trust Through Transformation Stories

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^{Photo: OK! Magazine feature as part of the project led by FL PR and Communications}

Articles published in international outlets such as USA Today and OK Magazine featured stories of patients whose lives were transformed through the aesthetic solutions provided by Turkeyana Clinic. These emotionally engaging stories strengthened the brand’s credibility and captured the attention of its target audience.

Patient Satisfaction-Centered Narratives

Communication efforts through Daily Scanner and LA Weekly highlighted Turkeyana’s high success rate, patient testimonials, and post-treatment satisfaction. These narratives played a strategic role in emphasizing trust as a key factor in clinic selection.

^{Photo: The Daily Scanner feature as part of the project led by FL PR and Communications}

The Connection Between Aesthetics and Performance

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^{Photo: Athletech News feature as part of the project led by FL PR and Communications}

Special features published in Athletech News emphasized the positive impact of aesthetic procedures on individuals' self-confidence and physical performance. This coverage provided a unique angle to engage audiences focused on sports and wellness.

Results and Achievements

• Over 450 million media impressions generated significant impact in the luxury health tourism market
  
  
• Featured in prestigious publications including USA Today, OK Magazine, and Washington Times
  
  
• Achieved a 70% increase in brand awareness and secured a strong position in the global market
  
  
• Established direct engagement and conversion with high-end audiences seeking luxury services
  
  
• Strengthened digital presence with a dramatic rise in organic traffic from 2,800 to 200,000

FL PR & Communications accompanied Turkeyana Clinic’s rise in the global luxury healthcare market with strategic media solutions, leading the brand to become a shining star on the international health stage.

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