PLN Smile: A Guarantee of Happiness in Global Health Tourism

‍Project Vision

With its focus on aesthetic smile design and patient satisfaction, PLN Smile has become a standout brand in international dental health tourism through its “100% Happiness Guarantee” philosophy. Offering advanced dental treatment solutions, PLN Smile aims to provide not only an aesthetically enhanced smile but also a satisfaction-based experience. The brand has rapidly gained recognition, particularly in European and North American markets.

At FL PR & Communications, we developed an effective and multifaceted communication strategy to bring the brand’s “Happiness Guarantee” concept to global platforms and strengthen its visibility in international markets.

Strategic Initiatives

Muscle & Fitness: Dental Health Integrated with Lifestyle

In the feature published on the Muscle & Fitness platform, PLN Smile’s treatment approach that supports modern lifestyles and aesthetic expectations was emphasized. This content enabled the brand to establish a meaningful connection with a consumer base focused on sports and wellness.

^{Photo: Muscle & Fitness feature as part of the project led by FL PR and Communications}

Daily Scanner and Ritz Herald: Publications that Globalized the Happiness Guarantee

‍

^{Photo: Daily Scanner feature as part of the project led by FL PR and Communications}

Through content published via Daily Scanner and Ritz Herald, PLN Smile’s contribution to international health tourism and its patient-centered philosophy were emphasized.

‍

^{Photo: Ritz Herald feature as part of the project led by FL PR and Communications}

These publications contributed to the perception of the brand as a trustworthy, patient-friendly, and pioneering dental clinic.

‍

Achievements

• 200M+ media impressions resulting in high international visibility
• 60% increase in brand recognition across European and North American markets
• 40% growth in new patient applications
• Breakthrough in patient loyalty and brand differentiation through the “100% Happiness Guarantee” concept

‍

FL PR & Communications is proud to stand alongside PLN Smile in this strategic communication journey that has enabled the brand to make a meaningful impact on the global stage. Today, PLN Smile is not just a dental clinic, but the destination of a guaranteed happiness experience.

‍