MCAN Health: An Innovative Leader in Natural Beauty and Modern Aesthetic

Project Vision

Based in Istanbul, MCAN Health has rapidly risen as a brand in international health tourism with its modern aesthetic surgery and focus on natural beauty. At FL PR & Communications, we implemented a comprehensive media strategy to enhance MCAN Health’s global visibility, promote its natural approach to aesthetics, and position the brand as a reliable leader.

Through this strategy, MCAN Health not only made its approach to aesthetic excellence visible but also highlighted its commitment to natural beauty on the global stage. With the impact achieved on digital media platforms and prestigious publications, the brand has positioned itself as a standout player in the international market.

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Strategic Initiatives

Women-Centered Approach and Personalized Services

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^{Photo: WWD feature as part of the project led by FL PR and Communications}

Through communication efforts carried out via WWD, MCAN Health’s specialized solutions for hair loss treatments targeting women were showcased. This content helped the brand reach its patient profile with sensitivity and expertise.

Security and Conscious Aesthetic Approach

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^{Photo: First For Women feature as part of the project led by FL PR and Communications}

In the article published on the First for Women platform, it was emphasized that MCAN Health approaches aesthetic surgery not only as a beauty-focused discipline but also as one based on patient safety. This approach was presented through a communication style that encourages informed patient decisions.

Digital Narrative and Patient-Centered Communication

The brand’s focus on patient satisfaction was communicated to a broader audience through patient stories published on social media and digital platforms. These contents created a brand perception centered on empathy and transparency, increasing MCAN Health’s global reliability.

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Results and Achievements

• 300M+ media impressions resulting in strong visibility in global health tourism
• Expanded digital influence with a 55% increase in brand awareness
• Service differentiation through women-focused solutions and a natural approach
• Creation of a loyal global patient base through a patient experience and safety-centered approach
  
  

FL PR & Communications is proud to have brought MCAN Health’s vision of redefining aesthetic surgery to the global stage, positioning the brand as a shining leader centered on natural beauty and trust.

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