Erdem Hospital: The New Name of Global Success in Health Tourism

Project Vision

Based in Istanbul, Erdem Hospital is a distinguished healthcare brand with a patient network spanning over 83 countries, known for its focus on medical technologies and patient satisfaction. At FL PR & Communications, we developed a powerful media communications strategy to elevate Erdem Hospital’s global recognition and position it as a leading brand in the field of health tourism.

Through this strategy, we secured over 500M media impressions across 7 publications in 5 different regions, helping the brand emerge not only as a prominent name in Turkey but also as a notable player on the global healthcare stage.

Strategic Initiatives

United States: Strong Visibility, Strong Perception

‍

^{Photo: USA Today coverage as part of the project led by FL PR and Communications}

With coverage in USA Today, one of the world’s most influential media platforms, Erdem Hospital’s compassionate care approach and advanced technology were brought to the forefront. With over 100 million monthly visitors, this exposure secured strong visibility in the U.S. market. The effort was further amplified through digital campaigns, creating a multi-channel media impact.

United Kingdom: Communicating the Vision of Leadership

‍

^{Photo: IB Times UK coverage as part of the project led by FL PR and Communications}

In the feature published by IB Times UK, the leadership of Chairman Mehmet Emin Külünk and the hospital’s adherence to international healthcare standards were highlighted. This exposure positioned the brand as one of the prominent healthcare players in the UK market.

Middle East Market: Growth Driven by Technology and Patient Experience

‍

^{Photo: Khaleej Times coverage as part of the project led by FL PR and Communications}

‍

To leverage the high demand for healthcare and aesthetics in the region, content published in Khaleej Times showcased the hospital’s technological infrastructure and patient-centered approach to the regional target audience.

Press Release: High Impact in Digital Channels

To boost global reach, a press release was distributed via Yahoo News. With Yahoo’s billions of monthly page views, the hospital’s digital visibility was significantly enhanced.

‍

^{Photo: Yahoo Fianance coverage as part of the project led by FL PR and Communications}

Lifestyle and Magazine Publications: Merging Health with Lifestyle

With a communication approach tailored to modern lifestyles, we positioned Erdem Hospital not only as a medical institution but also as a brand centered on aesthetics and wellness:

• Muscle & Fitness: Style-focused hair solutions
• OK Magazine: Aesthetic transformation stories
• Marie Claire: Beauty and health travel features

Results and Achievements

• 500M+ media impressions
• Presence in 7 prestigious publications and positioning across 5 different markets
• Increase in international patient applications and a significant leap in global brand awareness

FL PR & Communications has strategically partnered with Erdem Hospital on its international journey to success, positioning the brand where it rightfully belongs in the global health tourism arena. This success story was written through the right media moves and strong leadership.

‍

‍

‍